SearchEngineZ - News and Ideas

So the article says. Extremely misleading, and the author then extrapolates this to suggest that "Facebook could kill Google".

Here's what is said:

Ross also illustrates how important Facebook has become to Google as a traffic source. Fully 19% of Google sessions now come from Facebook, up from 9% a year ago. At the very least, this will likely give Facebook the leverage to negotiate a sweet referral deal at some point.

Here's the reality:

• Facebook does not link to Google (unless some places a link, or a YouTube video on their page)
• The traffic comes from people finishing whatever they were doing at Facebook, and typing google.com directly into the browser
  
• This result is directly related to the amount of time people spend on such a popular site. It would be the same for other popular sites
• Google would not give Facebook anything for these referrals, because they are purely related to the popularity of Google; Facebook isn't doing anything to help
  

Labels: facebook, google