Saturday, May 30, 2009
Status - The Key to the Survival of Phone Companies
The idea: just like you can set a status in IM, you should be able to do it on your phone. For example, if I am in the cinema, I don't want to take calls period. And I don't want people to leave messages. But if I could set my status to unavailable, and my status message to "in cinema until 8:15", then people would understand, and call me back after the movie finishes.
Status options of Available, Unavailable & Busy
Status Messages of a length up to 130 chars, leaving 14 for the status type
Options of who gets to see your status, or your status and your message
The ability to change the status dependant on who is calling
That's it - all that is needed. The rest can be handled by software on the phones.
Phones can then do things like "if Bob calls, and my status message is "asleep", let the phone ring.
In doing so, people will retain their phone services, rather than switching to VOIP, IM etc. Otherwise, bye-bye phone companies, hello ISPs.
Labels: mobile status
Sunday, May 17, 2009
The #1 Problem with the Rise of Video
- more ads than content
- ads not related to content
- ads for gambling, credit cards, adult dating
- no sign of an author's name
- poor writing quality in the first paragraph
- lack of related imagery
- domain name with hyphens
- domain name using generic keywords
- lack of links to related content
- links within the content that lead to ads (commonly with a double-underline)
...and that's just off the top of my head. Most of time I can choose whether to read the content of a page, or not, in less than a second.
With video, most of the time all I have to judge it by is the title and the opening frame. That is next to nothing. Given how easy it is put together a professional looking, cut and paste video these days (I wouldn't have a clue how, but given how many appear on YouTube each day, it must be easy), a good portion of videos you come across are a waste of time. If you only ever visit the BBC you won't have a problem, but the more you stray from super-trustworthy sites, the lower the quality of the embedded videos you are likely to encounter.
Ongoing, people will need to learn how to decide which videos are worth watching. This will be a serious skill, because you cannot judge a video on the first second. Some don't even really get going until 10, 20 even 30 seconds from the start. And even then, if it takes them a while to get to the thing you desire to see, you might stick around, waiting...
These indicators of quality might help:
- personal knowledge of the quality of the site
- surrounding article - the more supporting words the better
- is it something that needs to be on video rather than words?
Regarding the last factor - UFO footage would be a definite, so would a celebrity interview or a plane crash. Or a demonstration of a product - I love video reviews of tech gear. But if it is a concept or theory, give me an article over a PowerPoint presentation any day.
In the future, I can see two things happening:
- a rise in bait and switch videos
- a rise in rating services
A bait and switch video is where you start watching one thing, and slowly but surely the content changes to something else. Perhaps a video on fixing credit problems that morphs into a pitch for a pyramid scheme. We know from infomercials on TV that people will continue to watch something once they have given it their initial attention.
Rating services could be in the form of a toolbar with thumbs up, thumbs down buttons. Or a paid service. Plenty of commercial website have badges in the footer of the page to indicate how trustworthy they are. Why not take this a step further and have a video certified to be of a high standard?
Or, we might just find that, unless it is from a site they trust, people will just stop watching videos.
Monday, May 11, 2009
This Will Be Big - Online Game Show
Microsoft is debuting an interactive version of "1 vs. 100," an Endemol-created game show in which one person combats 100 others for a sizable cash prize.
"1 vs. 100" marks the first offering for Xbox Live Primetime. The show will air in North America over the summer and fall, MediaWeek writes, and as many as 200,000 Xbox Live Gold members are expected to play either the live versions, which will air Fridays and Saturdays, or quick-play versions throughout the week.
I'm not predicting that this first iteration will be a hit, but the concept in general. Everyone that watches a game show wishes they were playing it. Online PCs and consoles are very capable of running muti-player games, even massive ones, so such contests should be easy to host, and popular. Early adopters clever at finding ways to cheat could intially make some good $$
Labels: 1 vs. 100
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