- Yahoo Search (Inktomi), AltaVista, AlltheWeb
Match - Now Available!
Next 2-10 URLs from the same domain: $29 each
11th URL and beyond: $10 each
(one year, non-refundable)
15-30 cents per clickthrough, depending on category
- Get into the main Inktomi index that is
used by all of Inktomi's partners, including HotBot, iWon, AOL, MSN, ICQ, Overture,
iWon, eSpotting, About and Anzwers.com & the new Yahoo
- Get into AltaVista
- Get into AlltheWeb/Lycos - partners
include Looksmart, Lycos, PepeSearch, Scandinavia Online, Sinohome, Tiscali, T-Motion,
- Accepted into the indexes within 48 hours
every 48 hours, which means you can make optimization changes and see the results
of those changes within a day or two
- Indexes dynamic URL's and cloaked
- A possible gain in ranking over the free submissions (definitely
- Click-thru reporting. Showing how many visitors have hit
your Web Page
- Expensive if you have a large site. Consider carefully which pages you need
- 15-30 cents per clickthrough is ridiculous, and something
to avoid if your site is not commercial
of the Trade:
- Consider only submitting your home page.
Then tweak it until you get lots of hits - they are going to re-index it every
- If your page is listed at Looksmart, and you use the Inktomi
Search/Submit Service, instead of having the META title and description come direct
from your Web page, they use the title and description that Looksmart has recorded
for that page.
- To see if your site is already indexed, visit Hotbot
and enter "originurl:http://www.your-domain-name.com"
|Use the paid Site
Match to get your site listed within 48 hours, and updated every second
Buy a domain that's already listed - lots of domains expire, and are available
to buy, that are already listed in Yahoo. Check out the Expire
Pilot - Get your site listed on Yahoo
in 5 minutes for as low as $14.50 instead of regular $299.00!
$299 Yahoo Paid Submission
$299 per year (non-refundable)
If you are submitting to anywhere within the Business category, it is compulsory
to use their $299 Business Express program,
unless you take a chance with Yahoo
- Yahoo! is the #2 most popular search engine/directory, after MSN.
listing can dramatically increase your Google PageRank (SearchEngineZ doubled
its traffic from Google after acquiring a Yahoo listing)
- $US299 per year is a lot of money. If doubling your number of visitors can't
provide more than $299 extra profit per year, perhaps you should give it a miss
Tricks of the Trade:
- Select the right category. If you pick the wrong category you won't
get listed at all. If you pick the almost right category you may get listed--but
later on you'll wish you were listed somewhere else. Yahoo! is very resistant
to making changes once your site is in their directory. Dig into the categories
and find where your competitors are listed. Once you see which of the subcategories
all your competitors are grouped into, you know you've found the right category.
Or do an appropriate keyword search, and see which categories come up. Then look
for your competitors.
- Don't stress about alphabetical order, or number
of listings in categories. Very little traffic comes from searchers drilling
down through categories - most will come from Google & Yahoo/Google keyword
- Make your description bland. Just make sure you get a
few keywords in there that you want.
- Humans accept or reject your
description. Depending on each individual, a good guess says Yahoo editors
are overworked. They probably glance at your home page, and compare it with your
description - if it seems kosher, they'll accept it without any changes. I doubt
they'd spend more that a minute on it.
a change to your listing
If you are trying to register an "adult" website,
Yahoo! charges $600 for the business express service, not $299.
for Yahoo's help page on submitting. Also read what selfpromotion.com
have to say (excellent advice) |
Things to Consider
In early 2004 an average
website receives visitors via these search engines:
Google = 35%
AOL (powered by Google) = 16%
MSN = 15%
ALL Others = 6%
cannot pay to get into Google. But if you have a new website and don't want to
wait a few months, getting into Yahoo, AlltheWeb, AltaVista and (probably) MSN
will cost you some money. No way around it.
Ready sell lots of great software like:
- Top Dog Pro
- Domain Name Analyzer
Woodhead's Multi-Submitter site. It is so good you'll want to give him
a donation (but if you don't, he's cool about it). Even if you intend to submit
manually - read his advice!
Paid Submission - (also available via third-party Trellian
- same fees)
LookListing Submission service is now $29 (was $49), and it guarantees a site
review within 5 working days. You will then be charged $0.15 per click-through
to your web site. You can set a monthly limit on per-click fees, although the
minimum monthly charge is $15. New customers must make an initial account deposit
of at least $45
Regional LookSmarts still have the old system
in place, but you will only be listed in directories that are specific to that
i.e LookSmart UK
submissions are listed at the UK sites of MSN, AltaVista, Excite@Home, NTL, Genie,
Tiscali, BTOpenworld and many more. The one-time fee is £149.00 + VAT
- LookSmart provides directory results to big players like AltaVista, Excite,
MSN, iWon, and more. According to LookSmart, they, and their partners combined,
reach over 77% of the Internet users compared to 60% with Overture, and 55% with
- A listing should increase your Google PageRank (SearchEngineZ hasn't
tried it yet)
- If you want to be listed in LookSmart, you have to pay. There is no free
- It is a lot of money, and they do not guarantee to list your site,
just to make a yes/no decision
Can I get
listed for free?
Non-commercial sites can be submitted at no
charge through Zeal.com. Sites listed in Zeal will
be distributed across the LookSmart Network.
of the Trade:
Selection criteria: (full
Pornography or adults-only sites, sites with pornographic or adult advertising,
gratuitous or graphic violence, or that promote/disseminate illegal activities
DON'T LIKE Sites with too few pages, without recognizable or quality content,
or excessively slow to load
- Sites that are rich in original and useful content
- Sites that are
relevant to the work, leisure or home lives of busy people
- High quality
- Easy to use
- Visually appealing
- Useful to consumers
- Submit the Web addresses you want to promote, and they will add your web addresses
to their index within 72 hours. Then it will appear in the results of Excite.
Pay an extra half of the fee to also appear in Dogpile, MetaCrawler, WebCrawler
1 Web Address $49.95
Up to 10 Addresses $99.95
50 Addresses $199.95
Up to 100 Addresses $249.95
Up to 500 Addresses
Some Tricks and Ideas
- Think twice! Keep in mind that
Google are free, and they can provide you with more visitors than all the other
search sites on the intenet combined!
- Paid submission that includes frequent
re-indexing is ideal if you want to experiment with keywords and search engine
- click here
scheme that ups the ante - expect it to become the major pay-per-click
service, and expect others to copy it.
Your clickthrough rate and
Cost Per Click (CPC) together determine where your ads are shown, so better ads
rise to the top. That means no one can lock you out of the top position. This
is a combination of popularity of your ad, and how much you are willing to pay
per click-through. If no-one clicks on an ad, it is removed. Sounds good in theory,
but people out there will click on anything.
Minimum per-click-through cost of 5 cents
See Site Match above.
WebWombat - Australia
100 million local URLs indexed and quite popular. Get your
site spidered every 48 hours for:
- AUD$40 (inc. gst) annual fee for 1
- AUD$65 (inc. gst) annual fee for up to 150 pages