The
Big Guns I have used all of these except for Looksmart, with no negative
experiences. Overture
They were the first, and are still one of the biggest. They have a big network,
and it just got bigger with their purchases of AltaVista and FAST/AlltheWeb. Best
suited to niche keywords. Overture search listings reach 80% of active U.S.
Internet users, and you only pay when they click on your text ad, which means
they are proven to be interested. Google
Adwords
My current first choice. Especially good if you wish to target
specific countries. Use this tool
to see what ads Google would serve to a webpage you designate Looksmart
I've not used them. Well-suited to advertising aimed at popular portal users.
There's also Looksmart
Australia
FindWhat
Very professional company, much lower top bids than Overture. My favorite before
Google introduced their Adwords. Your ad will appear in: Dogpile*
Search results 31-35 on page 1
Canada.com* Search results 21-25 on page 1
Infospace* Search results 21-25 on page 1
NBCI* Search results 21-25
on page 1
SearchGalore After searchgalore paid results
CNET 6 thu 8th
spots from "The Web" search and first 5 results on "see more Search
Partners results"
Mamma Random listings in search results
Metacrawler
Random listings in search results
Search.com 6 thu 8th spots from "Search
Partners" search and first 5 results on "see more Search Partners results"
Excite.com Listings 17-20 in regular search results (36-40 when I looked,
check the target URLs)
Webcrawler Listings 17-20 in regular search results
|
Go Toast
The Ultimate Pay-Per-Click Search Engine Bid Management Tool |
Kanoodle
Not as big as those above, but still very worthy. Be exposed to 600 million searches
per month via sites such as CNET, Galaxy and Hotbar. From mid-June 2003, the list
will also include InfoSpace, WebCrawler, Dogpile, and MetaCrawler. You can chat
with customer service reps in real time about your account. They have good deals
if you want to just want a trial. eSpotting
The PPC superstar of Europe. Have just increased minimum bids to 10p. Listings
appear in Yahoo! UK & Ireland, Lycos, Ask Jeeves, AlltheWeb, infospace, Netscape,
and UK Plus Search123
$0.01 minimum Enhance
(formerly ah-ha)
$0.01 minimum. Listings appear on EarthLink, LookSmart,
DogPile, and many other large portals. Advertisers can include their logos in
listings, which will appear on some of ah-ha's partner sites.
| 
